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Amy Pattanasethanon

Design to Solve. Design to Inspire.

Selected Projects

LiveIntent
UI/UX Designer @ LiveIntent (Berlin/Remote) - 2018

A LiveConnect Tag is a website tracking tag that allows our clients to track their users' behavior such as product purchase, add to cart, email signup, etc. With the LiveConnect Tag, we have accomplished over 63 billion impressions/month and reached over 359 million people.

Ad Tech
Marketing Tech
Retargeting Audience
Identity Graph
B2B
LiveIntent
UI/UX Designer @ LiveIntent (Berlin/Remote) - 2019

This Data Dashboard was created as an Extension of the LiveConnect Project. The project aims to help 2000+ brands reach over 170 million people across 4.3 billion connections in our Identity Graph and identify unique hashes from those connections.

Data Visualization
Private Customer Graph
Identity Graph
Dashboard
LiveIntent
CCO (UX Lead) @ ParkingDuck (Bangkok, Thailand) - 2015

We want to solve the infamous traffic congestion problem in Bangkok, Thailand. ParkingDuck is a P2P solution to connect people with unused parking spaces in order to reduce the number to active cars during rush hours.

Ruby On Rails
Parking Engine
Peer-2-Peer
eKeylime
LiveIntent
Open Source
UI/UX Lead Developer @ Keylime by RedHat (Remote) - 2019

Keylime is an open source, TPM based, highly scalable remote boot attestation and runtime integrity measurement solution. Keylime enables cloud users to monitor remote nodes using a hardware based cryptographic root of trust. It was originally born out of the security research team in MIT's Lincoln Laboratory and later incubated by RedHat.

Open Source
TPM
Security
Cryptography
Angular
Python
LiveIntent
Prototyper @Mahidol University - 2013

The Graphics Waterfall Project was created as a working prototype to mimic the original waterfall system in Osaka Station, Japan. We used a raspberryPi as a controller and WiringPi2 to control GPIO ports. The communication protocol was done in I2C and process image files with matplotlib to print water droplets in visual forms.

RaspberryPi
Image Processing
WiringPi2
matplotlib
Python

"Fail Cheap. Fail Fast. Fail Forward."

"If I have asked people what they wanted, they would have said faster horses."

-Henry Ford-

Featured and Published Articles

TechAcute
2018Interview

Early 2018, I had the privilege be invited for an interview with Christopher Isak about the rolls of a UX/UI designer and what challenges we might have in order to scale and sustain our designs, while keeping our users happy. During this interview, we emphasized the importance of Empathy in terms of understanding our users like we are going through the struggles with them.

Christopher Isak
Image Processing
2013Tutorial

Image Processing is one of my favorite classes during my senior year. This is a very simple tutorial for beginners to try out different techniques such as RGB extraction, Object Labeling, and Filtering. I hope this tutorial would be a good guidance for people who would like to try out simple functions and understand the concepts of processing data in multi-dimensional arrays.

Amy
412 views
GoGo Board
2015-2017UX Researcher

GoGo Board is an instrumental circuit board kit with basic programming instructions for children to build their own robotic tools. My task includes research on the GoGo Board compiler UX, learning materials, and designed gogoboard.org v.2 UI to help children understand the concept of block programming. Being fortunate enough to follow my professor's founding venture was very rewarding and helped me understand how children's minds work.

Professor Roger Sipitakiat
Setting Up Gulp and BrowserSync
2019Tutorial

Setting up Gulp 4 using BrowserSync to automate changes on the browser is one of my article with 4K+ views. I am very happy to see that other people are benefiting from this article and that it helped them solve their problems.

Amy
4.97K Views
Remote Ideation
2019Learning

When your company has more than one offices around the world, dealing with different timezones and teams can be difficult. These are some of my learnings in the past 3 years of how we can make the most out of remote ideation.

Amy
120 Views
Teaching Design Thinking
2015Mentorship

GrabTaxi was one of the partnership program with Asian Leadership Academy(ALA). I was working with ALA for 5 years to bring Design Thinking to Thailand.

Grab
56 Attendees